What is Search Engine Optimization?
Using various techniques to improve a web site's ranking in the search engines and thereby attract more visitors.
Search engine robots/ spiders like Gogglebot are crawling the net (Indexing) will use Meta tags to find web pages with relevant content on the internet and display results of user search queries.
This tutuorial explains how to create and use different meta tags to improve your search engine rankings, so your web page will be found on the world wide web. Step by step instructions with full color screen shots.
Download instructions in Word.doc format 302KB (Created in Compatibility Mode)
Download instructions in Adobe Reader .pdf format 700KB
Explanation of Meta Tags
Step 1 Title Tag
The title text has the strongest weighting in search engine results and the weighting is applied from left to right. Words have been chosen to represent most queries an internet user would use to find a framing business.
Step 2 Meta Tag Keywords
Use up to 30 words describing the content of your web page. Do not repeat any term more than five times (More could lead to black banning of your web page by Search Engines like Google or Yahoo).
Step 3 Meta Tag Description
Use up to 60 words in a description of your business; weighting is applied from left to right. This description should be repeated in the body text of your web page.
Step 4 Other Useful Meta Tags
Step 5 Inserting Meta tags into your index.html document
Type meta tags into the head section i.e. in between opening and closing head tags, exactly as shown below and insert your own text between inverted comas only, where you can use spaces and capital letters.
Comparing Meta description and keywords of other websites
Using various techniques to improve a web site's ranking in the search engines and thereby attract more visitors.
Search engine robots/ spiders like Gogglebot are crawling the net (Indexing) will use Meta tags to find web pages with relevant content on the internet and display results of user search queries.
This tutuorial explains how to create and use different meta tags to improve your search engine rankings, so your web page will be found on the world wide web. Step by step instructions with full color screen shots.
Download instructions in Word.doc format 302KB (Created in Compatibility Mode)
Download instructions in Adobe Reader .pdf format 700KB
Topics covered by this tutorial
Explanation of Meta Tags
Step 1 Title Tag
The title text has the strongest weighting in search engine results and the weighting is applied from left to right. Words have been chosen to represent most queries an internet user would use to find a framing business.
Step 2 Meta Tag Keywords
Use up to 30 words describing the content of your web page. Do not repeat any term more than five times (More could lead to black banning of your web page by Search Engines like Google or Yahoo).
Step 3 Meta Tag Description
Use up to 60 words in a description of your business; weighting is applied from left to right. This description should be repeated in the body text of your web page.
Step 4 Other Useful Meta Tags
Step 5 Inserting Meta tags into your index.html document
Type meta tags into the head section i.e. in between opening and closing head tags, exactly as shown below and insert your own text between inverted comas only, where you can use spaces and capital letters.
Comparing Meta description and keywords of other websites
