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What is Internet Marketing? What is Web Traffic? The 2 most asked questions of aspiring internet seekers today seeking a ligitimate way to drive traffic to their websites and boost internet search engines.

Internet Marketing is the marketing of products and services using the Internet as its Source. Web Traffic is a result of Internet Marketing. A global audience are its main advantages. Internet marketing also Talleys digital customer data management and electronic customer relationship management (ECRM), which are widely used in businesses today. Folks the internet is the main source of traffice where its at in this day and age. The internet traffice Highway. Hop on and welcome aboard!

The importance of Internet marketing strategies has increased with the growth and importance of the Internet. The outcome is more Web Traffic. Web traffic is the key folks to generating the size of your business. Most established companies are vying online space today and seek to adopt web marketing strategies to increase traffic to their company's homepage. Internet marketing helps add potential customers and the number of quality leads to your website as well. In fact, most organizations can adopt Internet marketing and advertising strategies to expand better business leads.

Folks here are some examples:

Internet marketing tools can be used to find the hotspot of your website — the place that gets the most traffic in strategically placed sites on the internet. These tools can also help ensure a top ranking for your site or software programs to repair broken links. AdChoices Marketing Plan 14 Ideas for Promoting Your Small Business - Free Download! PRWeb.com Top SEO Marketing Co. Get Your Website Ranked on 1st Page Experienced SEO Co. Free SEO Report FindMYCompany.com Free Website for Business Bring Your Business Online for Free Be Found By Custom

Marketing, simply put, is the ability to find people who are genuinely interested in your product (because they have a need or an interest) and your product or service solves that need or inner desire.

Seriously folks, it’s that simple to understand.. If you walked into a room and asked everyone “who’s hungry?”, the people who raised there hands would be your interested individuals. If you were then able to either provide actual food, or at least link them to someone who could make the food and fulfill their core need then you were just an effective marketer.

Seems pretty easy right? Now what’s different with internet marketing and why it has such a bad reputation… What’s Different

Internet marketing is slightly different because the value chain feels less tangible to a lot of people than a traditional business. What I mean by this is that, for many people, understanding the process of acquiring leads and creating customers in a virtual space is daunting, foreign and hard to conceptualize at first. But here are the key differences that should help you relate traditional business models to internet ones:

1. Just like brick and mortar, you need leads to make your business work.

What’s different: Leads come in the form of Names, Emails and/or Phone Numbers instead of literally walking through your door

2. You need something to sell your customer a product or service to make money

What’s different: Customers online have a much lower attention span, as a result of this you need to have a stack of continually higher margin items to offer them immediately after they purchase to maximize your revenue. This is known as an up-sell, or moving them “through the funnel”.

3. Customers want and need information from you to stay interested in being your customer.

What’s different: A brick and mortar business has to try and hire in-person sales people who try and be helpful to your customers while practicing ABC (Always Be Closing). Online you can use different ways of tracking and automated content strategies to tailor the experience of every customer in a way that you can test. This means you can have a known close rate and give your customers a consistently high level of value. Why It’s Seen As Snake Oil

I’ve worked with some of the biggest names in the Internet Marketing space who have claimed huge numbers and it became apparent pretty quickly that most people at the top stretch their numbers to fit what they think people want to hear.

The messed up part? It works – as a self-fulfilling prophecy.

You see, these types of people typically succeed by selling the dream instead of solving any actual problems. They will talk your ear off about how much “value” their customers see in their offerings, but once you understand the industry it doesn’t take long to see that the average customer is more of an info product junkie than a true entrepreneur.

It’s no wonder so many real businesses are turned off by Internet Marketing or Web Traffic Building when that is the lay of the land.

Have you had any poor experiences with Internet Marketing? As well as Web Traffic building. Let me know – I’d be happy to point you in a quality direction or help answer your questions.

About Sherrie Higgins A smart savy marketer who gets results and stays on top of the internet marketing train. Connect with me on Google+.

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