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Internet marketing can server to all types of businesses; however, when you are running a small or local business, you wish to earn a considerable amount of profit with minimum input cost. Perhaps the myth that internet marketing can be heavy on pocket insists the small business owns not to make a drift to internet marketing. However, as mentioned earlier, it’s just a myth as on one hand internet marketing does not burn a hole in your pocket and on the other hand, it can help in increasing the weight of your pocket.

There are a few simple steps that can help you in creating and implementing an effective as well as efficient internet marketing plan.

Create a website

This is the very first step to internet marketing. At first you need to make an online presence and sell your products and services online. Your website will serve as a round the clock salesperson for you. The online promotion will ultimately lead to increase in your offline sales of products and services.

Search Engine Optimization

Once your website is live on the internet, make sure that customers could find it easily on the search engines. Facts and figures show that most of the internet users search for a product through famous search engines like Google, Yahoo or Bing. There are very simple Search Engine Optimization (SEO) tactics that can help your website in earning a high rank in the search engines. Quality content, extensive keyword research and proper link building can pay you in the long run.

Article and Video Marketing

This can also be considered as one of the major parts of the SEO tactic. Post your product or service related articles on the internet and attract more traffic to your site. More traffic means more customers. Further, considering the fact that this is an age of multimedia; videos play a significant role in internet marketing. A video guide will make it easy for the users to know you and your products.

Social Media Presence

The world is on social networking site; then what are you waiting for? Provide a social media platform for your website; create a Facebook page or app. You can also create Twitter account or any other account on other social media platforms. Draw social media marketing campaigns; keep your followers or members updated with your posts. In addition to this, keep them engaged by creating pools, contests and other interesting stuff. The more people know you, the more traffic you get and ultimately the number of consumers increases.

These are just a few pointers or can say suggestions that can help you in designing the internet marketing plan for your small business. It doesn’t matter from where you operate, even from the remotest corner of the world, if you are on the internet then people will know you and they will reach you. Similarly, no matter what you deal with, from a needle to a sword, people search it all on the internet.