How Good Web Content can Make Money for You
Posted on 10:07 PM by Unknown
Frankly, the world does not need another badly written content – there are hundreds of useless junk online. Especially for businesses who primarily make money online. Would you avail of an online diet plan from a web-based fitness consultant who wants you to “lose weight so you can ditch your loose pants?”
Incorrect word use and grammar errors are just the surface of bad web content. The list includes bad sentence construction, use of highfalutin words which no one understands, boring content and non-informative materials or articles which are not useful.
However, as internet users become more discerning, they can now recognize online garbage. Conversion optimization services or the tactics of converting as many of your site visitors to actual paying customers rely heavily on content. Here are the reasons why:
Your Content is Indicative of Your Product
If you’re engaged in ecommerce, your website is your sales front-liner. Aside from being visually attractive and appealing, the content should be flawless. Conversion optimization services would be difficult to implement if your site’s content is all blabber and no substance.
Further, your website makes the first impression among your prospective customers. It would be starting off on the wrong foot if your content is not engaging and worst, erroneous. Needless to say, the internet is a fertile place for scammers who offer sub-standard products and low quality content may be taken as a sign of this.
In short, good content plays a central role in building your businesses’ trustworthiness and credibility, which is a very important element if you want to make sales online.
To See is to Buy
No one will buy you if your target market can’t see you. Remember that more than 95% of all online traffic originates from search engines and these include ecommerce queries. If your site is not ranking in search engine results pages or SERPs, then the probability of making a sale is very slim.
Search engine optimization and conversion optimization services work hand-in-hand. There’s nothing to convert if there’s no traffic coming into the site. Search engines, especially Google, give high importance on high quality content which is another irrefutable reason why good content is a worthy business investment. More site visitors lead to more leads. More leads generate more sales.
The Art of Subtle Selling
“What’s in it for me?” This is the first question consumers ask when buying a product or availing of a service. With this being said, web content that is “in your face” sales pitches rarely work for customers. You have to touch on something relevant to their lives first. You're selling mattresses, don’t jump into it and bombard customers with messages of how comfortable your products are. Maybe talk something first about how you know the pain of not getting a good sleep after a hard day’s work and waking up early the next day not feeling rested. Present a problem first, followed by the solution, followed by your products.
For content optimization services anchored on content, it’s best to work with an SEO agency so you can focus more on your core business.
Incorrect word use and grammar errors are just the surface of bad web content. The list includes bad sentence construction, use of highfalutin words which no one understands, boring content and non-informative materials or articles which are not useful.
However, as internet users become more discerning, they can now recognize online garbage. Conversion optimization services or the tactics of converting as many of your site visitors to actual paying customers rely heavily on content. Here are the reasons why:
Your Content is Indicative of Your Product
If you’re engaged in ecommerce, your website is your sales front-liner. Aside from being visually attractive and appealing, the content should be flawless. Conversion optimization services would be difficult to implement if your site’s content is all blabber and no substance.
Further, your website makes the first impression among your prospective customers. It would be starting off on the wrong foot if your content is not engaging and worst, erroneous. Needless to say, the internet is a fertile place for scammers who offer sub-standard products and low quality content may be taken as a sign of this.
In short, good content plays a central role in building your businesses’ trustworthiness and credibility, which is a very important element if you want to make sales online.
To See is to Buy
No one will buy you if your target market can’t see you. Remember that more than 95% of all online traffic originates from search engines and these include ecommerce queries. If your site is not ranking in search engine results pages or SERPs, then the probability of making a sale is very slim.
Search engine optimization and conversion optimization services work hand-in-hand. There’s nothing to convert if there’s no traffic coming into the site. Search engines, especially Google, give high importance on high quality content which is another irrefutable reason why good content is a worthy business investment. More site visitors lead to more leads. More leads generate more sales.
The Art of Subtle Selling
“What’s in it for me?” This is the first question consumers ask when buying a product or availing of a service. With this being said, web content that is “in your face” sales pitches rarely work for customers. You have to touch on something relevant to their lives first. You're selling mattresses, don’t jump into it and bombard customers with messages of how comfortable your products are. Maybe talk something first about how you know the pain of not getting a good sleep after a hard day’s work and waking up early the next day not feeling rested. Present a problem first, followed by the solution, followed by your products.
For content optimization services anchored on content, it’s best to work with an SEO agency so you can focus more on your core business.
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